PR CONCEPTION & STRATEGY · PRESS WORK · PR EVENTS · ARTIST-COOPERATION

We launched the PURE SHIRT initiative for our client Finlandia Vodka. PURE SHIRT is the name of a T-shirt collection that features five different motifs created by international artists and designers. The T-shirt designs have been inspired by the theme of ‘pure water’, and each motif has been produced in a limited edition of 120 pieces. The T-shirts are available at a variety of lifestyle shops and can also be purchased through the website of the PURE WATER INITIATIVE – which was conceptualised and designed by Cc:.

Through this initiative Finlandia Vodka intends to increase awareness of water as our most valuable resource. PURE SHIRT proceeds go to the German Water Foundation, which is committed to providing people with access to pure water in developing countries.

The first t-shirt design and a selection of generated press-clippings:

First t-shirt design: Rikki Kasso & Feride Uslu

 

Leporello attached to the t-shirt

 

Press-clipping: Vanity Fair

 

Press-clipping: Vanity Fair

 

Press-clipping: Gala

 

Press-clipping: Gala

 

Press-clipping: Sleek

 

Press-clipping: Sleek

 

Press-clipping: Streatwear Today

 

Press-clipping: Streatwear Today

 

Press-clipping: Berliner Zeitung