DIRK STAUDINGER, BORN 1973, MANAGING DIRECTOR 

Dirk Staudinger was born in HH in 1973. A large part of his youth was spent on his professional hockey carreer – being part of the national hockey squad for Olympia. Subsequently, he gained a master degree in sport management. At international sport travels as a hockey coach, Dirk discovered his affinity to global social trends in areas such as design, communication and branding. Soon he acted as trend scout for large corporations such as Coca-Cola and Levis. During his studies (Degree in Business/University Hamburg) Dirk further developed his skills in trend scouting and produced and moderated a youth lifestyle program for MTV. Also, he co-authored a dictionary for trend language. In 2001 Dirk founded the communications agency Circleculture Cc: with offices in Berlin and Hamburg. With Cc: Dirk consulted Nike for 3 years concerning the strategic and creative expansion of the brand into opinion leader lifestyle territory. Further clients include Nivea, Nokia, Ikea und Apple.

JOHANN HAEHLING VON LANZENAUER, BORN 1974, MANAGING DIRECTOR 

Johann Haehling von Lanzenauer studied political science and is co-owner and creative director of the Circleculture Cc: GmbH. His focus lies in the fields of creative conception and direction (clients e.g., Nike, Nokia, Microsoft and Levis). In addition he operates as a gallery director, journalist and curator.

OLIVER LITTEN, BORN 67, STRATEGIC PARTNER INSIGHT & DEVELOPMENT 

Ex Director Brand Strategy of the branding agencies Added Value/WPP and Interbrand (London & New York / 1993 - 2000) and founding member of Circleculture Cc:. Oliver is specialised in Marketing Innovation, Consumer Research and Insight Management. From 2005 - 2009 Oliver spent most of his time helping Volkswagen AG and Beiersdorf AG (Nivea / Eucerin) in global consumer research projects and insight management. Further clients include: Unilever, Guinness, General Motors, Shell, L‘Oreal, Nike, Apple, Telekom, Bayer, Estee Lauder, Procter&Gamble, Virgin, GlaxoWellcome, Levis, PepsiCo, Finlandia, Ikea, Iceland Air, Vereins und Westbank, German government (education), New Yorker, Fürstenberg, Electra & Neue Sentimental Film.